At Big Finish Digital, we don't breathe flames down streets in the Caribbean. But in the way that any performer can bond with an audience during a spectacular moment, we connect brands with consumers in standout ways. So while we can't remotely hit the perfect note to close out a Broadway show, we get people excited by breakthrough campaigns, content, and CX. And although we’re extremely unlikely to execute an alley-oop at the buzzer, we can tap the right human insight to turn consumers into lasting fans of your brand.
The founders of Big Finish Digital are marketing pioneers who have been doing memorable, award-winning work for decades. We love to work with entrepreneurial brands, like-minded people who are looking to do things the same way that we are. Let us know if you want to chat about anything — working together, changing the world, finding a fire-breathing instructor, anything.
Make a splash where no one will even swim.
Who We Are
Paul Marcum and Brook Lundy met over 20 years ago at the agency that created the banner ad. They swear they had nothing to do with it. Paul and Brook just joined forces again in the entrepreneurial spirit of digital. With decades of experience between them, they know that leading their own shop is the best way to find great clients, do their best creative, and have fun working their ass*s off.
CO-FOUNDER & CEO
Marcum has been named to Ad Age’s Creativity 50 and iMedia’s 25 Marketing Leaders and Innovators. His work has been recognized with numerous awards including a Cannes Bronze, a Silver Pencil, and three Interactive Emmy Award Nominations.
CO-FOUNDER & CHIEF CREATIVE OFFICER
Co-founder of one of the most widely shared and trusted humor brands in social media, Someecards.com, Lundy brings 25 years of groundbreaking advertising experience and award-winning creative direction to Big Finish Digital. He's won the Gold Cannes Cyber Lion, One Show Gold Pencil, Gold Clio, AdAge Digital Campaign of the Year, and other fancy-sounding awards.
The home stretch of an extremely scenic nature walk.
What We Do
Whether as agency of record, outside consultants for an in-house team, or an extra set of hands for a special occasion, we quickly adapt to our clients’ needs and come up big. We also offer several structured workshops to assist marketers of any size or growth stage.
CAMPAIGNS, CONTENT, & CX THAT MAKE A SPLASH
We’re focused on these three core opportunities for brands and seamlessly integrating them together. We’ll get you new fans and keep them coming back for more.
OUR OTHER SERVICES THAT CAUSE A STIR
Brand Identity Planning
Responsive Messaging Development
Social Strategy & Operational Planning
Analytics Audits, Benchmarking & Best Practices
Creative & Editorial Strategy
Emerging Creative & Distribution Tools
Video Production & Operations
OPTIMIZING THE WOW FACTOR
Whether our messages are micro-targeted and personalized or purely organic, they always make an impact. We work with best-in-class analytics tools to ensure all of our work is measured and iterated to maximize return.
THINGS PEOPLE CAN BARELY WAIT FOR
We explore, leverage, and scale new technologies to open up opportunities for our clients. Areas of current focus:
AR Ads & Content Experiences
Story Units & Video
Big Finish Digital is just starting out but our founders have been doing memorable work for ages. Enjoy these hair-raising digital campaigns from some bald guys.
BROOK CO-FOUNDED SOMEECARDS.COM
Someecards creates honest, human, breakthrough ecards and other content that speak to a young, tech-savvy, and social audience. Over the years, it's become its own communication platform for social media users looking to express a mood or post a funny message to a friend. Someecards has made some of social media's most engaging and successful branded programs with incredible organic reach.
PAUL LED WORK WITH KYLIE JENNER
As President of Truffle Pig, Paul led the team that produced this PSA for Kylie's E! series Life With Kylie. Kylie Jenner has turned into one of the most popular people on social media, and this unique spin poked fun at her fans who may be unfamiliar with "traditional media."
BROOK HELPED GET PEOPLE COMFORTABLE WITH BODY GROOMING
Brook served as creative director and copywriter for ShaveEverywhere.com, a site humorously taking on the extremely awkward topic of male grooming. After a few weeks, traffic was in the millions and the Philips Bodygroom sold out on Amazon. The site won a Gold Cannes Cyber Lion, One Show Gold Pencil, Gold Clio, and other fancy awards.
BROOK LED THE NY LOTTERY MOO LA-MILLIONS WEB ADVERTISING
The viral piece allowed you to directly query a cow who'd struck gold.
WE'VE WORKED WITH THESE ICONIC BRANDS
Like the brands they serve, Big Finish Digital is unafraid to take a stand. Brook and Paul have long been willing to share their perspective and help move the industry forward.
MediaPost just published "Marketers Paid For This Privacy Mess And Should Help Clean It Up", an opinion piece by Paul that includes an innovative approach to turn each ad into an opportunity to better educate consumers on data usage in ad targeting.
The piece follows a 40-minute keynote at Social Media Week on April 27th, when Brook and Paul shared a bold, timely question for the industry: “How Much Data Is Too Much Data for Advertisers to Have?” Seeing a disconnect between marketing practices and consumer privacy concerns, Big Finish Digital looked at how data usage has evolved and introduced their new approach to self-regulation for the industry (and the occasional dad joke).