We create exceptional moments that bond brands & their communities.
IT’s the secret to success in the “community ERA”
(So Named by McKinsey, and who’s going to argue with them?)
SOURCE: A Better Way to Build a Brand: The Community Flywheel, 9.28.2022
Leadership
Beliefs
capabilities
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Paul Marcum
Our Founder
Paul has been a prominent digital media and marketing pioneer for decades. He’s been named Ad Age’s Creativity 50 & Digital “A” List, and has received three Interactive Emmy Award Nominations.
Prior to creating Big Finish, he drove billings from $0.00 to $3MM within two years, as President of Truffle Pig, a joint venture of WPP & Snap. Brand assignments included: Aetna, Bravo, Cartier, E!, Food Network, Goldman Sachs, L’Oréal Paris, Oxygen, PayPal, Tiffany and Co., and Verve.
In 2018 Paul left Truffle Pig to launch Big Finish: A creative-led full-service agency specifically tailored to the demands of the social context.
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Andrew Dakan
Creative Everything
Native to social, trained as a designer, forever curious about new tools and formats, and always hungry for a creative challenge. Andrew is a social media decathlete:
Conceptual design, content strategy, copywriting, graphic design, motion graphics, packaging design, product design, product photography, video production, and video editing: Andrew does it all and is fluent in every platform from Tiktok to Twitter to Twitch and beyond.
Andrew’s talents allow us to move at the speed of social.
Collaborative
Expandable
Nimble
We tap into a global network of talent to build custom teams for each client. Over the last three years we’ve brought in over 30 freelancers for short and long-term assignments. Brand strategists, creative directors, art directors, media buyers, photographers, production crews - whatever was needed for the audience and the task at hand.
Beyond social assets, we’ve produced lots of custom swag, key art, radio spots, out-of-home, and even plane pulls.
Why
“Big Finish?”
In today’s media context, brands must entertain, know their audience, and work the room.
Our north star: the moment when a performer "goes for it" and the audience sees the commitment.
Whether you’re an athlete, entertainer, or marketer, your performance is everything.
We excel at everything a brand needs to succeed on social
Brand Strategy, Personality Development, & Publishing Infrastructure
Creative Development for Organic & Paid
Media Planning/Buying
Community Development & Engagement
Turnkey Partner for Influencer Programs, Brand Collabs, Sweepstakes, & Contests
Social Listening, Reputation Management, & Competitive Monitoring
But don’t take it from us, let’s hear from one of our clients…
“Despite their small size, Big Finish delivers huge results -- they turned Amstel Light into the fastest growing, most engaging beer brand on social media! The combination of Paul's incredible experience with Andrew's creative brilliance gives them the ability to cover it all from brand strategy to conceptual development to rapid execution.
They built a winning social personality and put together a plan that fueled a turnaround in the brand’s performance. They work incredibly well with high-profile talent, deliver a never-ending range of innovative ideas, and measure it all with a tremendous amount of analytical rigor.
I highly recommend Big Finish.”
TJ Keighley, Director of Brand Marketing, Heineken USA