Make a splash where no one will even swim.
Meet the Founder
Founder and CEO Paul Marcum has been named to Ad Age’s Creativity 50 and iMedia’s 25 Marketing Leaders and Innovators. His work has been recognized with numerous awards including a Cannes Bronze, a Silver Pencil, and three Interactive Emmy Award Nominations.
At Big Finish Digital, we don't breathe flames down streets in the Caribbean. But in the way that any performer can bond with an audience during a spectacular moment, we connect brands with consumers in standout ways. So while we can't remotely hit the perfect note to close out a Broadway show, we get people excited by breakthrough campaigns, content, and CX. And although we’re extremely unlikely to execute an alley-oop at the buzzer, we can tap the right human insight to turn consumers into lasting fans of your brand.
The founder of Big Finish Digital is a marketing pioneer who has been doing memorable, award-winning work for decades. We love to work with entrepreneurial brands, like-minded people who are looking to do things the same way that we are. Let us know if you want to chat about anything — working together, changing the world, finding a fire-breathing instructor, anything.
The home stretch of an extremely scenic nature walk.
What We Do
Whether as agency of record, outside consultants for an in-house team, or an extra set of hands for a special occasion, we quickly adapt to our clients’ needs and come up big. We also offer several structured workshops to assist marketers of any size or growth stage.
CAMPAIGNS, CONTENT, & CX THAT MAKE A SPLASH
We’re focused on these three core opportunities for brands and seamlessly integrating them together. We’ll get you new fans and keep them coming back for more.
OUR OTHER SERVICES THAT CAUSE A STIR
Brand Identity Planning
Responsive Messaging Development
Social Strategy & Operational Planning
Analytics Audits, Benchmarking & Best Practices
Creative & Editorial Strategy
Emerging Creative & Distribution Tools
Video Production & Operations
OPTIMIZING THE WOW FACTOR
Whether our messages are micro-targeted and personalized or purely organic, they always make an impact. We work with best-in-class analytics tools to ensure all of our work is measured and iterated to maximize return.
THINGS PEOPLE CAN BARELY WAIT FOR
We explore, leverage, and scale new technologies to open up opportunities for our clients. Areas of current focus:
AR Ads & Content Experiences
Story Units & Video
Like the brands they serve, Big Finish Digital is unafraid to take a stand.
PAST SPEAKING ENGAGEMENTS
Let's all wish
a speedy recovery
to that basket.
Contact & Connect
WEEKLY BIG FINISH VIDEO (YOU'RE WELCOME)
Tada, it's social buttons.
Paul Marcum is the Founder/CEO of Big Finish Digital, the new agency that develops and delivers campaigns, content, and CX for entrepreneurial brands. Marcum brings to the venture deep expertise in digital media, having led brands, agencies, and publishers to rapid growth over the course of his career.
Prior to launching Big Finish Digital, Marcum led Truffle Pig, the joint venture of WPP, Snap & Daily Mail, as its President, building the agency from a shell to an ongoing venture within two years, and securing assignments from clients including NBCU, Tiffany & Co., & Scripps. Previously, Marcum was the head of Global Digital Video for Bloomberg Media, growing their reach by 350% within a year to put them atop their competitive category. Before joining Bloomberg, he architected GE’s renowned social and content marketing efforts as Global Director of Digital Marketing and Programming from 2010 to 2014. Under his leadership, GE developed a multi-channel approach to celebrating its technology and was named Ad Age’s Digital “A” List for the first time in 2013.
Previously, in executive roles at Sesame Workshop, Yahoo!, Modem Media and Hal Riney & Partners, Marcum had the privilege of developing digital experiences and campaigns for many iconic brands including Sesame Street, Star Wars, AT&T, Delta, and Citi. He has been named to Ad Age’s Creativity 50 and iMedia’s 25 Marketing Leaders and Innovators. His work has been recognized with numerous awards including a Cannes Bronze, a Silver Pencil, and three Interactive Emmy Award Nominations. He appears on stage frequently as a keynoter, panel moderator, and participant. Marcum lives in New York with his wife and two children.
PRESIDENT OF TRUFFLE PIG
Joint venture of WPP, Snap and Daily Mail, with clients including NBCU, Tiffany & Co., & Scripps
HEAD OF GLOBAL VIDEO, BLOOMBERG MEDIA
Grew their reach by 350% within a year to put them atop their competitive category
GLOBAL DIRECTOR OF DIGITAL MARKETING & PROGRAMMING, GE
Architected GE’s renowned social and content marketing efforts
Developed a multi-channel approach to celebrating its technology, named Ad Age’s Digital “A” List
EXECUTIVE ROLES AT SESAME WORKSHOP, YAHOO!, MODEM MEDIA, HAL RINEY & PARTNERS
Developed digital experiences and campaigns for many iconic brands including Sesame Street, Star Wars, AT&T, Delta, and Citi